NDNU Marketing Team launches online campaign named for the university’s founding in 1851
NDNU started a new social media hashtag on called #1851REASONS in April. Students, alums, faculty, and staff can share their reason for coming to NDNU and what they have gained from their experience here. Student leaders and the marketing team set up stage for the past few weeks with a table in front of the quad so that students could write on posters about why they chose NDNU. They can post on Facebook and Instagram.
Star Garcia, freshman majoring in Communication, mentioned that she chose NDNU because she, “loved the small campus environment and one on one interaction with her professors.” Also adding that NDNU is a “small gem that many people do not know about because there are so many opportunities.”
Executive Director of Marketing and Communications for NDNU, Karen Schornstein, said that marketing started the hashtag “to create a platform..[and] capture testimonials and stories from alums and students.” Schornstein added that the reason why the hashtag was chosen was because NDNU “[hasn’t] had a good platform for people to post and share these themselves where others can read the really inspiring stories and experiences from members of our community.”
The hashtag was created by the NDNU Marketing Department. Milagros Maxi Vizcaino said she “wanted a small college with a supportive and family atmosphere. At NDNU, I was encouraged to explore inside and outside the classroom by professors who continue to be supportive to this day.” Even faculty and staff took part in the tradition. Transfer Admissions Counselor, Kenny Tran, stated that he chose NDNU because he wanted “to be in the Bay Area.” The marketing team has been outreaching to students from all of the different populations to participate, especially in the initial posts. Some of these have already been posted and we will continue to communicate and promote the #1851REASONS on an ongoing basis.
1851 represents the year that the university was founded, so that is where the number came from. “Marketing thought that would resonate and be a memorable hashtag. The reasons relate to [students] stories and experiences with NDNU” Schornstein pointed out.
The year 1851 marked the year when the Sisters of Notre Dame de Namur came to the San Francisco Bay Area from their mission schools in Oregon and established the College of Notre Dame in San Jose, CA. On this particular year, the two women also known as St. Julie Billiart, Marie-Louise-Françoise Blin de Bourdon. These two sisters began their work of Christian instruction for young poor girls.
During the campaign, students wrote on poster boards and took pictures as to why they chose NDNU and were also given a postcard asking to share to other students to post their reasons why. Assistant Director of University Communications and Media Relations, Zachary Rogow, added on to Schornstein’s interview and said that “we plan to continue to promote and encourage people to post. It would be wonderful to reach 1851 reasons.”